3 ways to get links to the site without using the exchange
Search engines negatively relate to purchased links. The wrong strategy of external promotion can even bring the site under the filter. But, despite this, the reference factor still plays a significant role in ranking resources in the SERP. Seo specialists adjust to current realities and use new ways to increase the link weight of pages.
Crowd marketing
Crowd marketing is the placement of links in posts on forums. Such links work more efficiently than the classic ones placed in articles on regular sites. Forum links can cost even less than article links. But, with such advantages, crowd marketing has its drawbacks that need to be carefully worked out.
1. Removing links
There are always moderators on popular, viewed forums. They closely monitor new posts and delete all suspicious messages. Therefore, the addition of links must be made from the upgraded accounts that have a reputation on the desired site.
2. Abandoned sites
Posting on resources long forgotten by users will not bring much benefit. On the contrary, it can cause suspicion of search engines. Venues for postings should be visited, and topics for the post - fresh.
3. Non-indexable links
It should be prepared that search engines will not see part of the links provided. In some forums, nofollow index is automatically assigned to external links.
Yandex Zen
Yandex.Zen is a relatively new, and therefore inexpensive and effective way to get external references and an additional stream of visitors to the site.
Creating your own Zen channel is easy. Efforts will be needed to promote it. In order to attract the attention of users, it is necessary to write catchy headlines and previews of articles. The more clicks an article collects, the better it will advance. The second important moment for promotion is readability. It is advisable that at least 85% of readers watch the article to the end.
Outreach
Getting a link from a trust resource not listed on the exchange is not an easy task. To do this, you must directly contact the owner and convince him to cooperate. Mutual publication can be offered as payment.
You can find suitable sites using special search commands.
It is worth considering that manual search takes a lot of time. Some webmasters will not be interested in the offer. But the result of the work will pay off, because the promoted site will receive links that search engines will definitely trust. Plus, such referrals will bring additional interested traffic.
Conclusion
Link exchanges are a thing of the past. External promotion requires more manual labor. It is necessary to establish links with webmasters, work through forums and maintain their own channels on popular content sites.
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