The main mistakes of promotion in social networks

It is difficult to find a company that does not have at least one account on social networks for advertising and promoting its products. Not surprising, considering how smm marketing is affordable and effective.

However, a simple presence on social networks is not enough for business development, and mistakes in choosing a strategy for promotion lead to lower results and can directly affect your reputation.

The first step in improving your internet marketing skills will be to work on the bugs. We will help you with this and consider the main mistakes that are often released from the field of view by smm-specialists.

Let's begin!

Mistake 1. Lack of a specific goal

It happens that a brand that has come to one of the sites does not understand why it needs it. In such cases, the result will be appropriate.

You have to answer your questions: is there a social network suitable for your product? Will there be a target audience? What are your goals from staying in social networks?

Create an understanding of what you want to get from the platform, whether it be an increase in sales or the creation of a new community. This will help you quickly reach your goal.

Mistake 2. Application of one strategy for all social networks

Each social network is distinguished by its audience and niche, therefore, the principles of work will be different.

Instagram, aimed at the rapid transfer of information, the focus there is on visual content. If the picture has not hooked the user, then he walks past your content.

Facebook is more about the business and the high paying audience and the business environment. An important role in the same contact is played by content, text content, the audience is simpler than that of a foreign colleague and is ready to purchase mass-market products.

In the first case, we focus on the visual - more photos and videos, and the texts are shorter. On Facebook, we rely on text - fascinating articles are suitable, similarly in VK.

When choosing a promotion strategy, you need to clearly see these differences and give out the appropriate content for each social network.

Error 3. Opting out of analytics

It is unlikely that you will manage to raise your results in SMM until you understand how the audience interacts with publications, so in no case forget about the analysis of statistics.

Analyze statistics: track impressions, reach, engagement. Get a plate in which you will enter this data. Compare the number of likes, comments and saves of your posts. Analyze what’s reaching your audience and what content you’d like to opt out of.

Do not be discouraged if the audience reacted coldly to the publication - this is a great opportunity to improve your content.

Nothing will turn out right the first time; to adopt a sustainable promotion strategy, you need a competent “tuning” of the content for the target audience. The trial and error method comes to the rescue.

Error 4. There is no publication schedule.

It is unlikely that the reader will withstand an endless stream of chaotic posts that are published with significant frequency. However, you need to constantly remind yourself, regularly appear in the feed of your subscribers.

Imagine a person came to you for the first time and sees that the last publication was more than a month ago. It is not difficult to guess what thoughts he will have.

Yes, and the algorithms of the same Instagram with rare posting will throw you out of the subscribers' feed, and if too often, users themselves will flee from you.

On Instagram, we recommend doing no more than two posts per day and at least 3 per week. On Facebook and VK there will be enough 2-3 informative articles a week, we give the reader digest information and do not forget about interactive and other types of involvement.

Error 5. Lack of interaction with the client

Did you manage to schedule publications to effectively retain your audience and user engagement? It's time to recall the interaction with the subscriber.

Naturally, regular updating of the content plays an important role, but you can’t do without contact with the audience.

Keep in touch with your audience - create polls, organize contests and sweepstakes, respond to comments and be useful to your subscribers. This will reflect your human side, not just commercial overtones.
At the planning stage, implement not only sales and information content, take care also of:

entertaining - humor, games, interesting facts, comics;
reputation - about the regalia of your company, employees, news;
involving - polls, interactive, provocative posts

Error 6. Ignoring the full functionality of the site

If you are actively working with a social network, use all its tools to attract and reach an audience.

Do not ignore the story and IGTV on Instagram or the VKontakte product showcase. Users have different preferences: one does not even have time to scroll through the tape, and the other goes to instu for updates in IGTV.

Conclusion: we set the task to get the maximum from the site - we use all its capabilities.

If any of these mistakes are familiar to you - do not panic. The problem has been identified, and now you know what needs to be done to develop and reach heights in SMM!


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