Before starting a new project, an entrepreneur asks himself a question: which site to choose for promotion? Design a page on social networks or create a website?
In this article we will not tell you which sites are worse and which are better for promotion. Such a comparison is at least incorrect.
Each platform helps to solve certain problems. And the choice in favor of creating a website or a page in social networks depends solely on what goals you are pursuing in promoting.
Therefore, we offer to understand the features of the sites, and after that you will decide on your own what to choose.
Social Media Page
Social networks look very attractive for beginning entrepreneurs: ease of use, multi-million audience, convenient tools. But not everything is so fabulously easy, let's take a closer look at the promotion of business on this site.
All social networks have their own characteristics, their audience and requirements, so it is better to consider each separately:
Instagram
Suitable for those who have the opportunity to create spectacular photos and videos. The audience on Instagram loves with their eyes, here the user does not have time to read long texts. You must constantly be in sight and attract attention. Rare posting and lack of stories will not please the network algorithms, and they will hide you from the feed of your subscribers. Instagram is a quick consumption of content, quick decision-making by users, quick reaction. Main age group: 22-38 years old.
Facebook
According to 2019, the audience on Facebook is the most solvent among other social networks. In general, the network audience is more serious. You can promote premium products.
Here you need to bet on the content, not on the picture. You can publish articles of interesting Central Asia.
A wide range of tools will make it possible to create the likeness of an online store: you can create a showcase with products, and from last year a payment system appeared.
An important point: the bulk of the Russian-speaking audience falls on the residents of Moscow and St. Petersburg. Main age group: 28-45 years old.
Vkontakte A
social network in many ways resembling Facebook: a toolkit, a feature of audience consumption of content. According to Russian-speaking users, VKontakte overtakes a foreign competitor.
You need to understand that an audience has gathered here from different parts of our country. The solvency of the users of this network is much lower than that of Facebook. Here come the products of the mass market segment.
The main age of the audience: 18-34 years.
Advantages and disadvantages of promotion in social networks
Despite the fact that all social networks have different functionality and specifics, they still have common features in which we will now try to identify the main advantages:
Often, the advantages include the ability to create a page for business on social networks for free. Like, the functionality is simple and understandable, you can do everything yourself: write posts and insert pictures.
We do not agree with this statement. Do not forget about high competition. Yes, you can design a page to your taste and color without special knowledge. But will it be any good? Without original content, you are simply lost among the crowd of competitors.
Entrust the work to a professional, hire an Internet marketer who will deal with strategy, design and posting.
The disadvantages include:
Site
The platform that you create from scratch. This can be a one-page landing or a full site with a catalog and a micro-blog. You can start creating the page yourself using the services of designers or use the services of professionals.
For some niches, the site remains a priority and mandatory way to promote, for example, for: travel agencies, private clinics, supermarkets.
Advantages and disadvantages of promoting a business using a site
The disadvantages include:
Conclusion
Social networks for business promotion are suitable for small companies that are not ready for expansion, or for those that have just started. Such a platform is more about communication and brand positioning.
The ideal option is to get a website and a page in social networks. If we are talking about small companies, then even a small one-page business card website and a group on Instagram, VKontakte or Facebook are enough.
For large players - a full site and a mandatory presence on social networks in order to attract the audience to the brand.
And which platform for promoting your business have you chosen or will you choose?
Share your thoughts in the comments!
Interested in internet marketing?
Read our juiciest articles!
6 Main Mistakes That Make Content Marketing Not Working
Why does your business need a Telegram channel?
In this article we will not tell you which sites are worse and which are better for promotion. Such a comparison is at least incorrect.
Each platform helps to solve certain problems. And the choice in favor of creating a website or a page in social networks depends solely on what goals you are pursuing in promoting.
Therefore, we offer to understand the features of the sites, and after that you will decide on your own what to choose.
Social Media Page
Social networks look very attractive for beginning entrepreneurs: ease of use, multi-million audience, convenient tools. But not everything is so fabulously easy, let's take a closer look at the promotion of business on this site.
All social networks have their own characteristics, their audience and requirements, so it is better to consider each separately:
Suitable for those who have the opportunity to create spectacular photos and videos. The audience on Instagram loves with their eyes, here the user does not have time to read long texts. You must constantly be in sight and attract attention. Rare posting and lack of stories will not please the network algorithms, and they will hide you from the feed of your subscribers. Instagram is a quick consumption of content, quick decision-making by users, quick reaction. Main age group: 22-38 years old.
According to 2019, the audience on Facebook is the most solvent among other social networks. In general, the network audience is more serious. You can promote premium products.
Here you need to bet on the content, not on the picture. You can publish articles of interesting Central Asia.
A wide range of tools will make it possible to create the likeness of an online store: you can create a showcase with products, and from last year a payment system appeared.
An important point: the bulk of the Russian-speaking audience falls on the residents of Moscow and St. Petersburg. Main age group: 28-45 years old.
Vkontakte A
social network in many ways resembling Facebook: a toolkit, a feature of audience consumption of content. According to Russian-speaking users, VKontakte overtakes a foreign competitor.
You need to understand that an audience has gathered here from different parts of our country. The solvency of the users of this network is much lower than that of Facebook. Here come the products of the mass market segment.
The main age of the audience: 18-34 years.
Advantages and disadvantages of promotion in social networks
Despite the fact that all social networks have different functionality and specifics, they still have common features in which we will now try to identify the main advantages:
- Operational search for the target audience, wide targeting opportunities;
- Pages in social networks are indexable in search engines;
- The ability to quickly and efficiently convey new information to the audience.
Often, the advantages include the ability to create a page for business on social networks for free. Like, the functionality is simple and understandable, you can do everything yourself: write posts and insert pictures.
We do not agree with this statement. Do not forget about high competition. Yes, you can design a page to your taste and color without special knowledge. But will it be any good? Without original content, you are simply lost among the crowd of competitors.
Entrust the work to a professional, hire an Internet marketer who will deal with strategy, design and posting.
The disadvantages include:
- Limited opportunities. You are limited in functionality and design: you cannot swap page elements, you can only use the editing tools that the network provides.
- Difficulty in promoting the B2B sector. As a rule, social networks are designed for the end user. It is very difficult and almost pointless to sell industrial equipment here.
- You depend on the rules and policies of the selected network. If your actions will have at least a subtle hint of a violation of the rules, the page may be blocked permanently. You need to be careful and carefully study the requirements of the site.
Site
The platform that you create from scratch. This can be a one-page landing or a full site with a catalog and a micro-blog. You can start creating the page yourself using the services of designers or use the services of professionals.
For some niches, the site remains a priority and mandatory way to promote, for example, for: travel agencies, private clinics, supermarkets.
Advantages and disadvantages of promoting a business using a site
- Complete freedom of action, you create a website for yourself, you are unlimited in functionality and in design decisions. You can create convenient site navigation for users, place feedback windows, etc.
- On the site you can post more information about your products and at the servants.
- Search engines reach more audiences than social networks. Work on contextual advertising and raise your site in search results.
- Ample audience opportunities. Third-party services will help you track promotion channels, analyze the behavioral characteristics of the audience, the effectiveness of advertising campaigns and promotions.
- For b2b, a site is the face of a brand, a business card. Without a full page, the company simply will not be taken seriously.
The disadvantages include:
- Creating a really good site will cost more and more expensive than placing a page on social networks. Design, layout, navigation - this is the tip of the iceberg. You can save and create a site yourself on the designer. But the functionality of the designers is limited and will not allow you to go beyond the editor.
- In promotion, you too can not do without professionals. It is practically impossible to independently raise a site in search results and attract traffic flow without special knowledge.
Conclusion
Social networks for business promotion are suitable for small companies that are not ready for expansion, or for those that have just started. Such a platform is more about communication and brand positioning.
The ideal option is to get a website and a page in social networks. If we are talking about small companies, then even a small one-page business card website and a group on Instagram, VKontakte or Facebook are enough.
For large players - a full site and a mandatory presence on social networks in order to attract the audience to the brand.
And which platform for promoting your business have you chosen or will you choose?
Share your thoughts in the comments!
Interested in internet marketing?
Read our juiciest articles!
6 Main Mistakes That Make Content Marketing Not Working
Why does your business need a Telegram channel?
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