In order to consider search optimization methods, you need to understand what it is. According to the level of compliance with the rules of search engines, three types of promotion are conditionally distinguished: white, gray and black. In this case, white promotion is fully consistent with the rules of search engines, and black is produced in violation of these rules.
Learn more about black promotion methods.
The purpose of their use is quick and cheap ways to increase positions in the search or improve the ranking of the site. Moreover, such methods of increasing popularity are prohibited by search engines. The main advantage of black optimization is that the site owner spends significantly less money on promoting his site. And the optimizer gets quick indexing (the process of adding information about the site to the database by the robot), and the site automatically becomes one of the first lines of the search query. The number of black tricks is small, the main ones that are used more often than others are cloaking, spamdexing, swapping, doorway pages - imaginary sites and so on. To understand how they act, it is necessary to dwell on some of them in more detail.
Spamdexing
A method aimed at the most key queries. As a result of its use, a lot of keywords are entered into the site content. Most often, these are terms that are completely inconsistent with the subject of the page itself and in no way associated with the text.
Another option for using this method is that the key phrase is written in the tone of the page decoration background. In an inconspicuous, very small font, at the very end of the page a key phrase is written, the robot selects sites, and the search sees them, and the user who visits the site does not find anything. The purpose of this method is to enter the composition of the main pages upon request, the user will certainly come in to read the necessary information that he does not always find.
Cloaking
An effective, but very time-consuming method, but is less popular, as it is difficult to execute. Another definition of this black method is “disguise”. A search robot is given a page with completely different content. Users who enter the site will see different content. The method is based on calculating the IP address of the search engine robot, and the page is automatically replaced with one that matches the search engine’s requests. This requires special programs.
Swap
This method involves replacing the data after the data has been indexed by the robot. Sites using this method are on the top lines of all search engines, but only for the next call of the robot, they are then removed from the search database. Thus, the validity period of such sites is short. It is used by those optimizers whose task is to only advance the site in the ranking of the former, and not to have long-term cooperation.
Doorway
The method is used by sites in order to enter the search engine database, then there is a redirect to a completely different site with promoted content. Redirect is a special tool that does this. Doorways created by optimizers seriously harm search engines, they undermine their credibility and are created by dozens. Creating them is severely punished by the fact that the address will be permanently excluded from the database.
Linkbombing
Linkbombing is a black optimization method, but link spam refers more to gray methods. If it is properly organized, then it may not be punished by search engines, but it is no less effective. The essence of both methods is the promotion of a site by a non-topic request. The creation of various links, previously those were located in free directories, or on other sites, in a completely different direction. Or made out as hypertext links on certain words that met the subject of the request. For example, a perfume store is trying to promote its site in search engines for children's clothes, it will simply be excluded from the database. But if the search phrase is entered correctly, then there will most likely be no complaints. Basically, this method is used by inexperienced optimizers, with not very noble goals.
Optimizers, specialists in this field use various methods to promote the owner’s site, including black ones. But the main thing that you need to remember and know, sites found to be using such methods are severely punished. They are completely excluded from the search base or temporarily, depending on the severity of the violation.
Today, these methods are practically not used, their purpose is only a short-term increase in the site’s rating and maximum profit from it. And black methods are methods of doubtful illegal resources, which are undesirable to trust.
0 Comments:
Post a Comment