''The site that will be promoted in the search, first of all, must comply with all technical requirements and recommendations of search engines''
SEO system Tv promotion
It is becoming increasingly difficult to promote sites every year, search engine algorithms are becoming more sophisticated. Some of the requirements of search engines for relevance of pages and ranking of sites become obsolete, new requirements and restrictions are added all the time.
It should be remembered that the implementation of technical recommendations is often associated with web programming, namely with the actions of web developers. The picture of the world from an SEO specialist and a web developer can sometimes differ quite significantly.
Technical factors affecting indexing:
CNC (human-readable URL) is the address of the page (URL) that briefly displays its content, concise and readable for a Russian-speaking user.
For correct indexing of the site by search engines, it is very important that the site uses exactly such page addresses. They should also reflect the structure of the site. Nesting levels in the page address should reflect the nesting of pages relative to the root of the site.
Page terminology in SEO terminology is an exact copy of a page that can be accessed simultaneously at several addresses. When you change the addressing or when creating new pages, duplicates may appear automatically.
This is typical for online stores: in them the same page can be simultaneously accessed at different addresses. This is because one product can simultaneously be in different categories.
From the point of view of search engines such pages are duplicates. The more takes on a site, the more resources will be needed to index it. Therefore, for search engines duplicates is a negative ranking factor.
Mirrors of a site are understood to be an exact copy of it placed on another domain. Mirrors, like duplicate pages, are extremely negatively perceived by search engines. The most common causes of mirrors:
It is becoming increasingly difficult to promote sites every year, search engine algorithms are becoming more sophisticated. Some of the requirements of search engines for relevance of pages and ranking of sites become obsolete, new requirements and restrictions are added all the time.
It should be remembered that the implementation of technical recommendations is often associated with web programming, namely with the actions of web developers. The picture of the world from an SEO specialist and a web developer can sometimes differ quite significantly.
Technical factors affecting indexing:
CNC (human-readable URL) is the address of the page (URL) that briefly displays its content, concise and readable for a Russian-speaking user.
For correct indexing of the site by search engines, it is very important that the site uses exactly such page addresses. They should also reflect the structure of the site. Nesting levels in the page address should reflect the nesting of pages relative to the root of the site.
Page terminology in SEO terminology is an exact copy of a page that can be accessed simultaneously at several addresses. When you change the addressing or when creating new pages, duplicates may appear automatically.
This is typical for online stores: in them the same page can be simultaneously accessed at different addresses. This is because one product can simultaneously be in different categories.
From the point of view of search engines such pages are duplicates. The more takes on a site, the more resources will be needed to index it. Therefore, for search engines duplicates is a negative ranking factor.
Mirrors of a site are understood to be an exact copy of it placed on another domain. Mirrors, like duplicate pages, are extremely negatively perceived by search engines. The most common causes of mirrors:
- domain mirrors that occur when several domains are tied to one physical site (a set of files on a hosting);
- service domains automatically generated by the hosting; domains with the port (for example, domain.ru:8080);
- IP addresses (for example, if the site is accessible by IP address 192.168.1.1).
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